“Barbara provides great work with minimal or even poor direction. She’s great at conducting her own research to generate quality content. Barbara works quickly and always hits her deadlines. Her writing is clear, concise, and customer friendly. Barbara is also easy to work with and always has a good attitude. For the type of work I use her (corporate customer-oriented communications), I recommend her easily.”
—Sean Malroy, Marketing Project Manager, Pacific Gas and Electric Company (PG&E)
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.