My Writing
Words Matter
I create long-form writing that educates.
I focus on projects with educational purpose.
Some of my favorites have been:
- an array of marketing materials to promote energy efficiency products, pricing programs, and emerging technologies to customers of an investor-owned utility
- technical documentation for engineers and change management communications for managers to support a high-stakes software development effort
- an award-winning middle-grade, scholastic biography about Ivan Pavlov
- articles to inform theological school leaders about programming and governance
- conference presentations on the Summer of Love for academic settings
- a chapter on lighting for a consumer primer on home remodeling
With business purpose in mind, I plan and write technical, marketing, and communications content including:
- Books, blogs, and articles
- Reports
- Manuals
- White papers
- Case studies and fact sheets
- Brochures
- Curricula
- Grant proposals
Clients
Magazines
All Animals
Animal Watch (ASPCA)
IDEA Health and Fitness Source
In Trust
Corporate
Chevron
CyberU
H5, Inc.
Microsoft
Pacific Gas and Electric Company (PG&E)
Success Factors
Sybase
Westinghouse Digital Electronics
Small Business/Entrepreneur
Clarity Information Design
Institute for Personal Leadership
N2SHAPE, Inc.
Netherland and Associates
Law Firms
Law Offices of Daniel J. O’Connell
Wilson Legal Group
Government
San Francisco Disaster Preparedness Coalition for Animals
Education
Academy of Chinese Culture and Health Sciences
Mills College, Women’s Organizational Leadership Program
Stanford University, Marketing/Stanford Alumni Association
SUPINFO International University San Francisco campus
Nonprofit
LifeLong Medical Care
No Kill Advocacy Center
Project Avary
Rex Foundation
San Francisco School Volunteers
San Francisco SPCA
The Sierra Club and The Sierra Club Foundation
Women’s Initiative for Self Employment
YWCA of San Francisco and Marin
Individuals
graduate students, job seekers, career changers, authors
Portfolio
Catster
“10 Feeding Tips for Keeping Your Finicky Feline Fit”
“Ever Hear of ‘Affection Eating? Understanding It Could Save Your Cat’s Life”
No-Regrets Remodeling
Chapter 11 – Lighting
(Read complete book.)
Earth in Transition
“Rescuing the Hermit Crabs”
In Trust
“Blurred Boundaries: Voyages of Discovery”
“Hearing Aid: Helping Youth Listen to God”
“Finding of the Four Thousand”“Students Younger but No More Diverse”
IDEA Health and Fitness Source
“Back in the Game”
SAMPLES
Commercial
foundation annual report
utility program fact sheet
software sales sheet
marketing copy for Web
promotional Web copy for consumer electronics
short B2B article (draft)
print ad
Web content
brochure for consulting offering
Nonprofit
book review
article for nonprofit magazine
slogan