My Writing

Words Matter

I create long-form writing that educates.

I focus on projects with educational purpose.

Some of my favorites have been:

  • an array of marketing materials to promote energy efficiency products, pricing programs, and emerging technologies to customers of an investor-owned utility
  • technical documentation for engineers and change management communications for managers to support a high-stakes software development effort
  • an award-winning middle-grade, scholastic biography about Ivan Pavlov
  • articles to inform theological school leaders about programming and governance
  • conference presentations on the Summer of Love for academic settings
  • a chapter on lighting for a consumer primer on home remodeling

With business purpose in mind, I plan and write technical, marketing, and communications content including:


  • Books, blogs, and articles
  • Reports
  • Manuals
  • White papers
  • Case studies and fact sheets
  • Brochures
  • Curricula
  • Grant proposals


All Animals
Animal Watch (ASPCA)
IDEA Health and Fitness Source
In Trust

H5, Inc.
Pacific Gas and Electric Company (PG&E)
Success Factors
Westinghouse Digital Electronics

Small Business/Entrepreneur
Clarity Information Design
Institute for Personal Leadership
Netherland and Associates

Law Firms
Law Offices of Daniel J. O’Connell
Wilson Legal Group

San Francisco Disaster Preparedness Coalition for Animals

Academy of Chinese Culture and Health Sciences
Mills College, Women’s Organizational Leadership Program
Stanford University, Marketing/Stanford Alumni Association
SUPINFO International University San Francisco campus

LifeLong Medical Care
No Kill Advocacy Center
Project Avary
Rex Foundation
San Francisco School Volunteers
San Francisco SPCA
The Sierra Club and The Sierra Club Foundation
Women’s Initiative for Self Employment
YWCA of San Francisco and Marin

graduate students, job seekers, career changers, authors