WORDS YOUR WAY BLOG

The Hard Work Begins

The Hard Work Begins

WORDS YOUR WAY BLOG"If you're not feeling overwhelmed, you're not doing it right." So says the teacher of the solo performance class I finally had the guts to sign up for. This has been a week spent, stumped, frustrated, and struggling -- and loving it. I cringe when...

read more

Writers: Rules of Thumb Are Meant to Be Broken

WORDS YOUR WAY BLOGOver and over, I see content professionals mock the old English teacher's rule of thumb about not using the same word twice on the same page. I want to scream at my screen: "You're both WRONG!" Those teachers, I gather, explained this rule as a way...

read more

“Content Is King”

WORDS YOUR WAY BLOGI’ve been looking for this for a long time and finally tracked it down: the text of Bill Gates’ 1996 essay, "Content Is King." I have become increasingly irritated by the buzzword “content.” Gates’ words give me heart. He focuses, as one would...

read more