Corporations have a hard time finding people who can think and write at the same time,” said an English professor turned publishing consultant. “Better to get a smart writer to write a piece and have an expert verify the accuracy, than have the expert write it and try to edit afterwards. An expert’s badly written… Read more »
“Barbara has been very helpful in connecting me with clients and collaborators and has recently brought me on board with a project she is managing for a non profit. I enjoy working with her because she sees the way design, technology, strategy and marketing can align. She’s always looking for ways to bring more efficiency to a project or process without sacrificing creativity.
I look forward to working with Barbara on more projects in the future and recommend her services to any organization that is looking for a project manager who understands business and marketing strategy, inspires creative problem solving in her team, and has a firm but friendly way of keeping things on track.”
– Laura McArtor, Owner Widow’s Peak Web Design
When I was hired, AdvisorTeam (subsequently absorbed into Keirsey.com) had just begun to turn a profit from its online version of the Keirsey Temperament Sorter, a personality profiling instrument similar to the Myers-Briggs Type Indicator. These personality tests are popular with job seekers, career counselors, and professionals, so the company decided to develop a career-focused report to capitalize further on David Keirsey’s intellectual property.
Working with a designer, I developed the modular structure and wrote the copy for the 16 versions of the Career Temperament Report, which has been sold online continuously for more than 15 years. Keirsey.com company has since produced several new reports using the template I devised.