Corporations have a hard time finding people who can think and write at the same time,” said an English professor turned publishing consultant. “Better to get a smart writer to write a piece and have an expert verify the accuracy, than have the expert write it and try to edit afterwards. An expert’s badly written… Read more »
“I worked with Barbara at an online assessment company where she created a voice for entire lines of consumer content for ecommerce delivery. Her writing was clear, convincing, and authentic. She was also kind enough to read a draft manuscript of my book and offer numerous helpful suggestions
which vastly improved the final product. Barbara is both quick and thorough, which is a rare combination in a writer.”
–John Arnopp, VP, Head of Strategic Information, Wells Fargo Bank and Author, It Takes All Types
When I was hired, AdvisorTeam (subsequently absorbed into Keirsey.com) had just begun to turn a profit from its online version of the Keirsey Temperament Sorter, a personality profiling instrument similar to the Myers-Briggs Type Indicator. These personality tests are popular with job seekers, career counselors, and professionals, so the company decided to develop a career-focused report to capitalize further on David Keirsey’s intellectual property.
Working with a designer, I developed the modular structure and wrote the copy for the 16 versions of the Career Temperament Report, which has been sold online continuously for more than 15 years. Keirsey.com company has since produced several new reports using the template I devised.