When I started out as a freelance business writer, I didn’t give much thought to anyone’s writing process but my own. Clients would send me assignments to complete independently. I’d cocoon and type. As my practice grew, I got opportunities to take on bigger projects, as a professional writer and editor embedded in work teams…. Read more »
“Barbara has been very helpful in connecting me with clients and collaborators and has recently brought me on board with a project she is managing for a non profit. I enjoy working with her because she sees the way design, technology, strategy and marketing can align. She’s always looking for ways to bring more efficiency to a project or process without sacrificing creativity.
I look forward to working with Barbara on more projects in the future and recommend her services to any organization that is looking for a project manager who understands business and marketing strategy, inspires creative problem solving in her team, and has a firm but friendly way of keeping things on track.”
– Laura McArtor, Owner Widow’s Peak Web Design
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.