“I worked with Barbara at an online assessment company where she created a voice for entire lines of consumer content for ecommerce delivery. Her writing was clear, convincing, and authentic. She was also kind enough to read a draft manuscript of my book and offer numerous helpful suggestions
which vastly improved the final product. Barbara is both quick and thorough, which is a rare combination in a writer.”
–John Arnopp, VP, Head of Strategic Information, Wells Fargo Bank and Author, It Takes All Types
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.