15 Minutes of Fame: the Orphaned Pet Version

Need to find a new home for your pet?

I frequently post to Facebook and Tweet about animal welfare issues (and about my own pets.) As a result, friends (and friends of friends) often write me to ask for advice about finding a new home for a pet.

Here are some tips for doing this effectively on Facebook:

  • Post photos! Try to include some that capture the pet’s personality. If your dog loves to play fetch at the dog park, publish a photo of the dog at the park. If your cat is a cuddler, show prospective adopters a cute picture of the cat cuddling with your partner or kids or with you.
  • Write a caption that includes the vitals, such as sex, and age any special considerations, like health issues or the fact that the dog can live with cats.
  • Make the photos shareable. At the bottom of every photo page and every album page, there is a public link.
  • Make it easy for people to contact you. If you’re worried about privacy, set up a dedicated email address.
  • Include information about where you live. Let people know if you can transport the animal long distance or if you will only place the animal with someone local.

In summary: Get that first click with an inviting picture, make the announcement easy to share, anticipate and answer the questions that a busy reader might not take the time to follow up on, and be available to people who reach out to help.

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