The USDA site ChooseMyPlate.gov features a new icon for nutritional guidance. (Bye bye, food pyramid.) Here’s an amusing snippet from the section entitled “Beans and peas are unique foods”: “Green peas and green (string) beans are not considered to be ‘Beans and Peas.’”
“After each issue of Our Animals, Donna, a longtime, generous supporter and an avid, careful reader, sends me her article-by-article analysis. … She labeled [your piece] “Miracles Delivered Daily” as the “ultimate,” calling it “illuminating, motivational, with enough soft tugs to capture hearts and pocketbooks. … So I say: Thank you, Barbara!”
Paul Glassner, Editor, Our Animals
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.