The USDA site ChooseMyPlate.gov features a new icon for nutritional guidance. (Bye bye, food pyramid.) Here’s an amusing snippet from the section entitled “Beans and peas are unique foods”: “Green peas and green (string) beans are not considered to be ‘Beans and Peas.’”
“Barbara was the first person brave enough to suggest to me that sending out résumés wasn’t going to serve my creativity or skills. She was the person who told me: ‘the more unique you are, the more valuable you are,’ and I believed her because she had the experience and the context to back that up. She dispelled a lot of myths about being a creative, successful person. Our exploration of what I really wanted in terms of my career, in terms of my real value in the world, was like a weekly satori moment for me. Barbara told me stories that would drive home the electrifying possibilities when I was feeling very little hope. She offered concrete solutions that really evolved. I respect her skills, her intuition and her deft sense of humor when it comes to making a career change. I recommend her to anyone who is looking to build a more meaningful working life for themselves.”
Miranda Culp, fiction writer/corporate content writer
Almost every American has heard of the Sierra Club, the environmental organization founded by John Muir. The Sierra Club leads hikes for nature lovers, operates educational programs for schools and communities, and advocates for conservation.
The Sierra Club is a 501(c)4 nonprofit that engages in political advocacy and therefore is not tax-exempt. It has 65 chapters and 400+ groups. The Sierra Club Foundation is a 501(c)3, a tax-exempt public charity and the fiscal sponsor of the charitable programs of the Sierra Club and other organizations.
The Sierra Club’s communications challenge is to explain its vast portfolio of activities to audiences with fundamentally different motivations — activists, idealists, and citizens who simply want to engage with the people and places around them. This requires that they produce multiple versions of collateral in different voices. My most recent project for the Sierra Club was a set of fact sheets that will be used as leave-behinds in fundraising conversations. Development officers will use them to inspire high-net-worth donors to contribute to potentially game-changing projects.