You’ve taken the time to turn those notes and reflections into writing that might promote a worthwhile idea at work, help your clients, or fit at an upcoming conference. But you’re nervous about sharing it. Maybe you’ve spent so much time in your head that you don’t know if the piece will make sense to… Read more »
“I worked with Barbara at an online assessment company where she created a voice for entire lines of consumer content for ecommerce delivery. Her writing was clear, convincing, and authentic. She was also kind enough to read a draft manuscript of my book and offer numerous helpful suggestions
which vastly improved the final product. Barbara is both quick and thorough, which is a rare combination in a writer.”
–John Arnopp, VP, Head of Strategic Information, Wells Fargo Bank and Author, It Takes All Types
Almost every American has heard of the Sierra Club, the environmental organization founded by John Muir. The Sierra Club leads hikes for nature lovers, operates educational programs for schools and communities, and advocates for conservation.
The Sierra Club is a 501(c)4 nonprofit that engages in political advocacy and therefore is not tax-exempt. It has 65 chapters and 400+ groups. The Sierra Club Foundation is a 501(c)3, a tax-exempt public charity and the fiscal sponsor of the charitable programs of the Sierra Club and other organizations.
The Sierra Club’s communications challenge is to explain its vast portfolio of activities to audiences with fundamentally different motivations — activists, idealists, and citizens who simply want to engage with the people and places around them. This requires that they produce multiple versions of collateral in different voices. My most recent project for the Sierra Club was a set of fact sheets that will be used as leave-behinds in fundraising conversations. Development officers will use them to inspire high-net-worth donors to contribute to potentially game-changing projects.