I’m guilty. I have started and abandoned more than one blog. This time, it will be different. How can I be so confident? Because I’ve changed my approach: my blog is not a writing project; it’s a publishing project.
In recent history, writers and authors (whether literary creators or business communicators) have reached audiences through entities such as publishing houses, newspapers and magazines, and organizations that produce newsletters, white papers, and other materials. These publishers supplied the specialized technical skills (like printing) and money required for production and physical distribution. Blogging technology eliminates lack of such skill and lack of money as barriers. The cost of blogging is minimal. The technical skills required are relatively easy to acquire and cheap to buy.
Publishers have always done more than produce and distribute. Writers who excel at generating texts often don’t have the knowledge we need to create and maintain a sustained venue for writing. Fellow bloggers, join me in a commitment that goes beyond a pledge to blog “regularly.” Let’s address the strategic and tactical demands that ongoing publishing requires:
Identifying an overall purpose for the endeavor and a strategy for realizing that purpose.
Editing and curating content so as to align with the purpose.