- Eliminating Jargon
- Finding the Angle
Barbara proved invaluable as a high-end editor for my master thesis. She exceeded my expectations in her ability to understand the subject matter and speak to me in terms familiar to me. Her greatest contribution was guiding me through the process of getting my knowledge on paper in a format compelling for the target audience. The working experience was a pleasure, and I am eager to work with Barbara again the next opportunity that arises.
Enterprise Software Guru, Web/Mobile Commerce Expert, Agile Coach
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.