- Eliminating Jargon
- Finding the Angle
Barbara has an incredible talent to ask a series of seemingly conversational questions to get to the root of what it is you are trying to communicate and quickly turns around masterful copy. A pleasure to work with she is deeply
concerned with consistency, attention to detail and your satisfaction with her work. Plus she’s great at coaching – I highly recommend her!
Denah A. Johnston
Executive Director, Film Professor, Filmmaker, Curator
When I was hired, AdvisorTeam (subsequently absorbed into Keirsey.com) had just begun to turn a profit from its online version of the Keirsey Temperament Sorter, a personality profiling instrument similar to the Myers-Briggs Type Indicator. These personality tests are popular with job seekers, career counselors, and professionals, so the company decided to develop a career-focused report to capitalize further on David Keirsey’s intellectual property.
Working with a designer, I developed the modular structure and wrote the copy for the 16 versions of the Career Temperament Report, which has been sold online continuously for more than 15 years. Keirsey.com company has since produced several new reports using the template I devised.