- Eliminating Jargon
- Finding the Angle
Barbara has been an invaluable marketing resource to me. As an attorney, I trade on integrity and the written word, yet Barbara wrote a true-to-life bio of myself and my firm that even I could not write. She has the knowledge of marketing and human nature, and puts in the time to fully understand her client and their goals, to produce textual product that will hit home. When I meet potential clients, on the street, at networking events, at a party, or anywhere, I always tell them, as I hand them my card: “check out my website” – because I know that they will be reading Barbara’s words. Because of Barbara, I get clients.
Daniel O’Connell, Attorney-at-Law
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.