- Eliminating Jargon
- Finding the Angle
“Barbara Saunders is an articulate observer and a lyrical, precise writer. The writing contribution that Ms. Saunders made to my book, published by Doubleday last year , is one of the sharpest and wisest pieces of writing in the book, and I have singled out Ms. Saunders’ contribution several times when being interviewed by the press or on radio. Her gifts, and her authentic presence, would make her an asset to any project.”
–Steve Silberman, Author, Skeleton Key: A Dictionary for Deadheads
When I was hired, AdvisorTeam (subsequently absorbed into Keirsey.com) had just begun to turn a profit from its online version of the Keirsey Temperament Sorter, a personality profiling instrument similar to the Myers-Briggs Type Indicator. These personality tests are popular with job seekers, career counselors, and professionals, so the company decided to develop a career-focused report to capitalize further on David Keirsey’s intellectual property.
Working with a designer, I developed the modular structure and wrote the copy for the 16 versions of the Career Temperament Report, which has been sold online continuously for more than 15 years. Keirsey.com company has since produced several new reports using the template I devised.