- Eliminating Jargon
- Finding the Angle
“Barbara Saunders is an articulate observer and a lyrical, precise writer. The writing contribution that Ms. Saunders made to my book, published by Doubleday last year , is one of the sharpest and wisest pieces of writing in the book, and I have singled out Ms. Saunders’ contribution several times when being interviewed by the press or on radio. Her gifts, and her authentic presence, would make her an asset to any project.”
–Steve Silberman, Author, Skeleton Key: A Dictionary for Deadheads
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.