- Eliminating Jargon
- Finding the Angle
Barbara proved invaluable as a high-end editor for my master thesis. She exceeded my expectations in her ability to understand the subject matter and speak to me in terms familiar to me. Her greatest contribution was guiding me through the process of getting my knowledge on paper in a format compelling for the target audience. The working experience was a pleasure, and I am eager to work with Barbara again the next opportunity that arises.
Enterprise Software Guru, Web/Mobile Commerce Expert, Agile Coach
When I was hired, AdvisorTeam (subsequently absorbed into Keirsey.com) had just begun to turn a profit from its online version of the Keirsey Temperament Sorter, a personality profiling instrument similar to the Myers-Briggs Type Indicator. These personality tests are popular with job seekers, career counselors, and professionals, so the company decided to develop a career-focused report to capitalize further on David Keirsey’s intellectual property.
Working with a designer, I developed the modular structure and wrote the copy for the 16 versions of the Career Temperament Report, which has been sold online continuously for more than 15 years. Keirsey.com company has since produced several new reports using the template I devised.