- Eliminating Jargon
- Finding the Angle
Whether you need a skilled writer to work magic with words, or you want the brains of a Stanford Alumni doing some thinking for you, Barbara is the one. I am very grateful for our long-standing collaboration and friendship. Without Barbara’s urging and advice, I may not have made a career choice that has netted me hundreds of thousands of dollars, no kidding.
Gregory Fleming, Senior Systems Engineer at Phoenix 2.0
Almost every American has heard of the Sierra Club, the environmental organization founded by John Muir. The Sierra Club leads hikes for nature lovers, operates educational programs for schools and communities, and advocates for conservation.
The Sierra Club is a 501(c)4 nonprofit that engages in political advocacy and therefore is not tax-exempt. It has 65 chapters and 400+ groups. The Sierra Club Foundation is a 501(c)3, a tax-exempt public charity and the fiscal sponsor of the charitable programs of the Sierra Club and other organizations.
The Sierra Club’s communications challenge is to explain its vast portfolio of activities to audiences with fundamentally different motivations — activists, idealists, and citizens who simply want to engage with the people and places around them. This requires that they produce multiple versions of collateral in different voices. My most recent project for the Sierra Club was a set of fact sheets that will be used as leave-behinds in fundraising conversations. Development officers will use them to inspire high-net-worth donors to contribute to potentially game-changing projects.