- Eliminating Jargon
- Finding the Angle
Weeks after Barbara’s talk, my students continued to report how helpful they found the concepts she had taught them. These women managers worked in some high-stress environments — the U.S. Postal Service, BART, and AC Transit, to name a few. It was very gratifying to hear them tell how they had learned to recognize and turn around negative behavior. One student said, “I never realized what a problem the hoarding of information is in my office. Now that I know I can help people be more positive just by keeping them informed, we’re getting a lot more done.” I wouldn’t hesitate to recommend Barbara as a trainer or consultant in any business, government or nonprofit environment. – C.J. Hayden, Author, Business Coach
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.