- Eliminating Jargon
- Finding the Angle
“Barbara was the first person brave enough to suggest to me that sending out résumés wasn’t going to serve my creativity or skills. She was the person who told me: ‘the more unique you are, the more valuable you are,’ and I believed her because she had the experience and the context to back that up. She dispelled a lot of myths about being a creative, successful person. Our exploration of what I really wanted in terms of my career, in terms of my real value in the world, was like a weekly satori moment for me. Barbara told me stories that would drive home the electrifying possibilities when I was feeling very little hope. She offered concrete solutions that really evolved. I respect her skills, her intuition and her deft sense of humor when it comes to making a career change. I recommend her to anyone who is looking to build a more meaningful working life for themselves.”
Miranda Culp, fiction writer/corporate content writer
Assignment: Text for a visual display in the Stanford Alumni Association lobby, a tribute to long-term alumni volunteers. The marketing manager wrote: “Here are some of the blurbs written about volunteers in the past. They are all a little dry and boring, examples of what we are NOT looking for. We are really looking to create a personality for the volunteer, not just listing their accomplishments.”
Sample in the old style:
FRANCE CORDOVA ’69
CHILDHOOD AMBITION: Detective, Writer, Physicist
LIFE AFTER STANFORD: France became the 7th Chancellor of the University of California, Riverside, July 2002. Prior to this appointment, she served as Professor of Physics & Vice Chancellor for Research at UC Santa Barbara. Cordova was named one of the “100 Most Influential Hispanics”, and one of the “80 Elite Hispanic Women” by Hispanic Business Magazine.
New profile voice:
HOLLY WOOD ’68
It’s little wonder that Stanford feels like home to Holly: All seven of her children are alum, too. As a prospective student, she observed that the people she met from Stanford were “open, curious, and willing to share.” Her current involvement with Stanford confirms that impression. She sees her children being encouraged, as she was, “to look at the whole world.” One daughter has worked on the Martin Luther King Papers Project. Holly loves her work on University fundraising campaigns: She gets to talk to other alums who represent a “diversity of ethnicity and economic backgrounds” and who share her eagerness to give back to Stanford.