- Eliminating Jargon
- Finding the Angle
Barbara’s cool intelligence and quick grasp of the big picture were quickly apparent to me when we worked together on aspects of the New College website, whose Humanities School content I managed and mostly wrote. Since that time I’ve gained additional appreciation for her versatility and rapid uptake in IT, clean energy, and other areas in which we both work as writers and editors. Barbara’s is a powerful intellect in which technical-logical thinking is reinforced by intuitive pattern recognition and a warm, compassionate heart.
Writer, Editor, Marketing Consultant
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.