“Barbara Saunders is an articulate observer and a lyrical, precise writer. The writing contribution that Ms. Saunders made to my book, published by Doubleday last year , is one of the sharpest and wisest pieces of writing in the book, and I have singled out Ms. Saunders’ contribution several times when being interviewed by the press or on radio. Her gifts, and her authentic presence, would make her an asset to any project.”
–Steve Silberman, Author, Skeleton Key: A Dictionary for Deadheads
Almost every American has heard of the Sierra Club, the environmental organization founded by John Muir. The Sierra Club leads hikes for nature lovers, operates educational programs for schools and communities, and advocates for conservation.
The Sierra Club is a 501(c)4 nonprofit that engages in political advocacy and therefore is not tax-exempt. It has 65 chapters and 400+ groups. The Sierra Club Foundation is a 501(c)3, a tax-exempt public charity and the fiscal sponsor of the charitable programs of the Sierra Club and other organizations.
The Sierra Club’s communications challenge is to explain its vast portfolio of activities to audiences with fundamentally different motivations — activists, idealists, and citizens who simply want to engage with the people and places around them. This requires that they produce multiple versions of collateral in different voices. My most recent project for the Sierra Club was a set of fact sheets that will be used as leave-behinds in fundraising conversations. Development officers will use them to inspire high-net-worth donors to contribute to potentially game-changing projects.