Corporations have a hard time finding people who can think and write at the same time,” said an English professor turned publishing consultant. “Better to get a smart writer to write a piece and have an expert verify the accuracy, than have the expert write it and try to edit afterwards. An expert’s badly written… Read more »
Barbara has been an invaluable marketing resource to me. As an attorney, I trade on integrity and the written word, yet Barbara wrote a true-to-life bio of myself and my firm that even I could not write. She has the knowledge of marketing and human nature, and puts in the time to fully understand her client and their goals, to produce textual product that will hit home. When I meet potential clients, on the street, at networking events, at a party, or anywhere, I always tell them, as I hand them my card: “check out my website” – because I know that they will be reading Barbara’s words. Because of Barbara, I get clients.
Daniel O’Connell, Attorney-at-Law
Almost every American has heard of the Sierra Club, the environmental organization founded by John Muir. The Sierra Club leads hikes for nature lovers, operates educational programs for schools and communities, and advocates for conservation.
The Sierra Club is a 501(c)4 nonprofit that engages in political advocacy and therefore is not tax-exempt. It has 65 chapters and 400+ groups. The Sierra Club Foundation is a 501(c)3, a tax-exempt public charity and the fiscal sponsor of the charitable programs of the Sierra Club and other organizations.
The Sierra Club’s communications challenge is to explain its vast portfolio of activities to audiences with fundamentally different motivations — activists, idealists, and citizens who simply want to engage with the people and places around them. This requires that they produce multiple versions of collateral in different voices. My most recent project for the Sierra Club was a set of fact sheets that will be used as leave-behinds in fundraising conversations. Development officers will use them to inspire high-net-worth donors to contribute to potentially game-changing projects.