When I started out as a freelance business writer, I didn’t give much thought to anyone’s writing process but my own. Clients would send me assignments to complete independently. I’d cocoon and type. As my practice grew, I got opportunities to take on bigger projects, as a professional writer and editor embedded in work teams…. Read more »
“Barbara was the first person brave enough to suggest to me that sending out résumés wasn’t going to serve my creativity or skills. She was the person who told me: ‘the more unique you are, the more valuable you are,’ and I believed her because she had the experience and the context to back that up. She dispelled a lot of myths about being a creative, successful person. Our exploration of what I really wanted in terms of my career, in terms of my real value in the world, was like a weekly satori moment for me. Barbara told me stories that would drive home the electrifying possibilities when I was feeling very little hope. She offered concrete solutions that really evolved. I respect her skills, her intuition and her deft sense of humor when it comes to making a career change. I recommend her to anyone who is looking to build a more meaningful working life for themselves.”
Miranda Culp, fiction writer/corporate content writer
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.