I interview a prospective coach to help me integrate my creative and business interests. I ask who her clients are, specifically whether she does corporate workshops. “I have some clients who do corporate work,” she says, “but I don’t. I tried it a few times, but I’m too free.” A less artistic type, a manager… Read more »
Barbara has worked on a couple of projects for me that were initially started with another writer. Barbara asked pertinent questions and made sure she understood the objectives of each project before she took on the assignments. The final products were vast improvements over the originals. Barbara makes herself available throughout the project and usually turns around a draft ahead of schedule.
I have recommended Barbara to other colleagues and will continue to do so. If anyone is in need of an excellent copywriter with great time management skills, I highly suggest giving Barbara a call. You will not be disappointed.
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.