August 4, 2011
Most marketing gurus will tell you, “People do business with people they know, like, and trust.” To get more clients, the advice goes, let people get to know you, establish your credibility, and be personable. Why do so many people resist the idea that a business owner should vet customers against the same criteria? Your [...]
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July 24, 2011
Today I read yet another set of blog posts debating whether writers, designers, and other creatives should charge hourly fees or project fees. The debate leads freelancers to focus on the wrong questions. If you’re going to make a living as an independent business owner, first get a good understanding of how your business model [...]
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