Barbara has an incredible talent to ask a series of seemingly conversational questions to get to the root of what it is you are trying to communicate and quickly turns around masterful copy. A pleasure to work with she is deeply
concerned with consistency, attention to detail and your satisfaction with her work. Plus she’s great at coaching – I highly recommend her!
Denah A. Johnston
Executive Director, Film Professor, Filmmaker, Curator
2nd Chance for Pets has a multi-layered message to communicate. There are millions of homeless pets whose lives are in danger; 2nd Chance focuses on the plight of those who lose their homes because the owner has died.
I wrote a short tagline that the nonprofit used on the home page, “If you find it hard to think about life without your pet, imagine your pet’s life without you.”
The founder ran with it. She used the concept as the emotional “hook” for a short educational slideshow that makes pet owners aware of the issue, and urges them to learn more about how the organization helps owners make lifetime care programs for their pets.