Barbara has been an invaluable marketing resource to me. As an attorney, I trade on integrity and the written word, yet Barbara wrote a true-to-life bio of myself and my firm that even I could not write. She has the knowledge of marketing and human nature, and puts in the time to fully understand her client and their goals, to produce textual product that will hit home. When I meet potential clients, on the street, at networking events, at a party, or anywhere, I always tell them, as I hand them my card: “check out my website” – because I know that they will be reading Barbara’s words. Because of Barbara, I get clients.
Daniel O’Connell, Attorney-at-Law
When I was hired, AdvisorTeam (subsequently absorbed into Keirsey.com) had just begun to turn a profit from its online version of the Keirsey Temperament Sorter, a personality profiling instrument similar to the Myers-Briggs Type Indicator. These personality tests are popular with job seekers, career counselors, and professionals, so the company decided to develop a career-focused report to capitalize further on David Keirsey’s intellectual property.
Working with a designer, I developed the modular structure and wrote the copy for the 16 versions of the Career Temperament Report, which has been sold online continuously for more than 15 years. Keirsey.com company has since produced several new reports using the template I devised.
New Year, New Foci, New Look
Thanks to Claire at www.designclaire.com for the lovely new logo!