Who Do You Love?

Most marketing gurus will tell you, “People do business with people they know, like, and trust.” To get more clients, the advice goes, let people get to know you, establish your credibility, and be personable.

Why do so many people resist the idea that a business owner should vet customers against the same criteria?

Your freelance practice has limited capacity, so why not save your precious time for people you enjoy?

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