“Children dance all the time if they’re allowed to. We all do. We all have bodies, don’t we? … As children grow up, we start to educate them progressively from the waist up, and then we focus on their heads. And slightly to one side.”
Barbara proved invaluable as a high-end editor for my master thesis. She exceeded my expectations in her ability to understand the subject matter and speak to me in terms familiar to me. Her greatest contribution was guiding me through the process of getting my knowledge on paper in a format compelling for the target audience. The working experience was a pleasure, and I am eager to work with Barbara again the next opportunity that arises.
Enterprise Software Guru, Web/Mobile Commerce Expert, Agile Coach
Almost every American has heard of the Sierra Club, the environmental organization founded by John Muir. The Sierra Club leads hikes for nature lovers, operates educational programs for schools and communities, and advocates for conservation.
The Sierra Club is a 501(c)4 nonprofit that engages in political advocacy and therefore is not tax-exempt. It has 65 chapters and 400+ groups. The Sierra Club Foundation is a 501(c)3, a tax-exempt public charity and the fiscal sponsor of the charitable programs of the Sierra Club and other organizations.
The Sierra Club’s communications challenge is to explain its vast portfolio of activities to audiences with fundamentally different motivations — activists, idealists, and citizens who simply want to engage with the people and places around them. This requires that they produce multiple versions of collateral in different voices. My most recent project for the Sierra Club was a set of fact sheets that will be used as leave-behinds in fundraising conversations. Development officers will use them to inspire high-net-worth donors to contribute to potentially game-changing projects.