Publish or perish
The phrase “publish or perish” comes from academia, where professors and researchers write books and journal articles to secure tenure. Today, almost everyone must publish or perish.
Corporations and small businesses use content to attract and retain customers.
Nonprofit organizations and for-profit companies must turn gluts of data into meaningful, actionable information for multiple audiences.
Professionals can no longer rely on credentials but increasingly need to create a distinct brand – whether as job seekers, candidates for promotion, or independent consultants.
And, of course, for educators and thought leaders, published writing or other intellectual property is the core offer.
I help individual and institutional authors clarify, communicate, and circulate their knowledge. I teach beginning and intermediate writers, edit and coach accomplished writers, write for business and public audiences, and consult on corporate publishing.